Dyson Airwrap Styler: Honest Review of the $500 Curling Iron

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TL;DR: The Dyson Airwrap Styler is a genuinely innovative multi-styling tool that curls, waves, smooths, and dries using air rather than extreme heat, but whether it’s worth $500 depends entirely on your hair type and styling habits. If you have fine to medium hair and style often, it can replace several tools; if you have thick, coarse, or very long hair, it may frustrate more than it impresses.

What You Actually Get for $500

The Airwrap is not a single curling iron—it’s a complete styling system. The latest iteration ships with multiple attachments: two curling barrels (in different directions or a single reversible barrel, depending on the model), a smoothing brush, a round volumizing brush, a Coanda smoothing dryer, and a firm smoothing brush. The magic is Dyson’s Coanda effect, which uses a high-speed jet of air to wrap hair around the barrel automatically. You’re not manually twisting strands; the tool grabs and curls them for you. It also styles at lower temperatures, relying on airflow instead of scorching heat, which is a real advantage for anyone worried about heat damage.

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Performance: Where It Shines and Where It Struggles

On fine, straight, or slightly wavy hair, the Airwrap is genuinely impressive. Curls form quickly, look bouncy, and feel softer than those from a traditional iron. The smoothing brushes are excellent for a blowout look, and the dryer attachment is surprisingly capable. However, the learning curve is real—your first few attempts may look uneven, and curls tend to loosen faster than heat-set ones, especially in humid conditions. On thick, coarse, or very long hair, the barrels can struggle to grab full sections, and styling takes significantly longer. Many users report needing to work in smaller sections and finishing with a holding spray.

How It Compares

A traditional curling iron costs $30–$100 and holds curls longer, but it uses high heat and only does one job. A salon blowout costs $50–$80 per visit, so the Airwrap could pay for itself in roughly seven to ten sessions—if you actually use it. Against other multi-stylers like the Shark FlexStyle, the Dyson wins on build quality and airflow precision, but the Shark costs about half as much and performs comparably for many users.

Should You Buy It?

Buy the Dyson Airwrap if you have fine to medium hair, value lower heat styling, and want one tool for multiple looks. Skip it if you have thick, coarse hair, rely on tight long-lasting curls, or want maximum value per dollar. If you’re on the fence, buy from a retailer with a generous return policy and test it for two weeks.

FAQ

Q: Does the Dyson Airwrap work on thick or coarse hair?
A: It can, but it requires smaller sections, higher airflow settings, and more time. Many thick-haired users find traditional irons or the Shark FlexStyle more efficient.

Q: How long do Airwrap curls last?
A: Typically a few hours to a full day on fine hair, less in humidity. Using the cool-shot setting and a light hairspray significantly extends wear.

Q: Is the Airwrap worth $500 compared to cheaper alternatives?
A: Only if you’ll use multiple attachments regularly and prioritize lower-heat styling. Otherwise, a $50 curling iron or the $250 Shark FlexStyle delivers similar results for less.

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